Year 2025 top 10 sports and culture benefit locations

It’s time again to find out which are the most popular usage locations for Edenred Virike benefits in the fields of sports and culture in Finland in 2025.

One of Finland's most popular employee benefits, the sports and culture benefit Edenred Virike, was actively used in 2025. The top listing highlights enduring favorites that appear on the list almost every year, as well as changing trends where the competition at the top is more variable.

In Helsinki's top 10, there is a balanced distribution between sports and cultural services, with ticket sales, sports halls, and swimming pools leading the way. In Pirkanmaa, Finnkino has made a significant rise to the top, while Himos maintains its leading position in Central Finland.

Ticket services are once again immensely popular, with movie theaters and ski resorts also making a notable rise

In 2025, ticket services once again solidify their position as favorites among destinations for the Virike benefit. As in previous years, Lippu.fi and Tiketti are in close competition for the top spots, while Ticketmaster has made a strong rise to fourth place. Finnkino holds the third position, and Museokortti consistently secures its place in the top 5.

Water sports continue to enjoy their popularity, with familiar favorites. Mäkelänrinne swimming and sports hall in Helsinki, Vantaa Flamingo Spa, and Espoo Leppävaara swimming hall remain at the forefront of popular destinations. As a new addition, ski resorts such as Levi and Ruka have also gained significant popularity, and movie theaters are experiencing a rise in popularity in 2025.

Top 10 Virike benefit locations in Finland

1. Lippu.fi
2. Tiketti
3. Finnkino
4. Ticketmaster
5. Museokortti
6. Helsinkiläinen uima- ja liikuntahalli UH Mäkelänrinne
7. Espoolainen Leppävaaran uimahalli
8. Levin hiihtokeskus
9. Rukan hiihtokeskus
   
10. Vantaalainen kylpylä Flamingo Spa

Top 10 Virike benefit locations in Helsinki

1. Lippu.fi
2. Tiketti
3. Ticketmaster
4. Museokortti
5. Helsinkiläinen uima- ja liikuntahalli UH Mäkelänrinne
6. Vuosaaren urheiluhalli
7. Finnkino Tennispalatsi
   
8. Töölön urheiluhalli
9. Allas Sea Pool
10. Töölön urheiluhalli

Top 10 Virike benefit locations in Pirkanmaa

1. Finnkino Plevna
2. Kangasalan uimahalli Kuohu
3. Tampereen uintikeskus
4. Tampereen Tenniskeskus
5. Tampere-talon lipputoimisto
6. Holiday Club Katinkulta
7. Holiday Club Vierumäki
8. Kylpylähotelli Caribia Turku
9. FitFarm
10. Pereensaaren sauna

Top 10 Virike benefit locations in Varsinais-Suomi

1. Turun kaupungin liikuntapalvelukeskus
2. Hyvinvointi Heimo
3. Eventio Oy
4. Impivaaran tenniskeskus/Jarkko Nieminen Areena
5. Uintikeskus Ulpukka
6. Finnkino Kinopalatsi
7. Bo Arena
8. Kilosport
9. Ispoisten uimarannan sauna
10. Aura Biljardi

Top 10 Virike benefit locations in Keski-Suomi

1. Himos
2. Vesiliikuntakeskus AaltoAlvari
3. Go Go Express Keljo
4. Liikunta- ja hyvinvointikeskus Buugi
5. Peurungan kylpylä
6. Finnkino Fantasia
7. Liikuntakeskus Hutunki
8. Peurungan liikuntapalvelut
9. Uimahalli Wellamo
10. Laajis laskettelukeskus

The Virike benefit is more than just a financial advantage; it significantly promotes the sports and culture sectors. The role of sports and culture in the everyday lives of Finns is undeniable, and the freedom of choice offered by the Virike benefit is essential, providing everyone with a preferred way to utilize their valuable employee benefits.

Where do you use your Virike benefit? Explore all the destinations in our network through our merchant search!

Is the Virike benefit new to you? Check out the instructions for using the benefit.