Vappu Pimiä as the patron of the Finland's Best Lunch competition

We are pleased to announce that Edenred and the advocate for nutritious food, food writer, and multi-talent Vappu Pimiä have joined forces. Vappu Pimiä will serve as the patron and face of Edenred's highly popular Finland's Best Lunch competition in 2025.

Lunch dining in the spotlight for the 7th time

The highly popular Best Lunch competition, which has brought restaurants from all over Finland into the spotlight, will be held for the 7th time this year. Since its inception in 2019, the competition has grown in popularity year after year, and in 2024, an impressive over 100,000 lunch diners cast their vote for their favorite restaurant. The previous winning restaurants have come from both the capital region and cities like Salo, Kerava, Kouvola, and Lapinlahti, showcasing the wide and high-quality lunch offerings in Finland.

By collaborating with Vappu, we will spread the message and the joy of lunch to an even broader audience. The Best Lunch competition provides an excellent incentive for successful restaurants and showcases diverse lunch options across Finland – while also reminding us all of the importance of lunch breaks and supporting the restaurant industry. At Edenred, we want to encourage everyone to make the most of their lunch breaks: by enjoying a nutritious and healthy meal and taking a well-deserved break during the workday.

Shared interest in healthy eating

Vappu Pimiä and Edenred share a common interest in nutritious eating. Our lunch benefit, Edenred Lounari, offers the opportunity to enjoy a diverse lunch at a more affordable price every workday. However, the benefits of the lunch benefit do not stop there. It also saves time and effort, as there is no need to prepare a meal at home amidst work tasks. Additionally, the lunch benefit makes it easier to follow the general nutritional recommendations.

Our research and the Best Lunch competition show that Finns prefer buffet lunches. These often include a comprehensive salad bar, making it easy for diners to enjoy the daily recommended amount of vegetables. Eating lunch in a restaurant is generally more varied than eating at home, as there are more options available.

The best lunch will be rewarded again in September

The search for Finland's best lunch restaurant is happening for the seventh consecutive year, with the online voting taking place from 1.9. until 21.9.2025 at paraslounas.fi. In addition to the competition website, the contest will also be featured on Edenred's and Vappu Pimiä's social media channels, as well as on the channels and premises of the participating restaurants.