Top 10 sports and culture benefit locations of 2024
Categories: Tips for using benefits

We investigated the most popular usage locations for Edenred Virike, the sports and culture benefit, in Finland for 2024. Do you find your favorites on the list?
In Finland, the sports and culture benefit has established itself in the daily lives of employees, making it the most common employment benefit in the country. About 60 percent of working Finns utilize this benefit, reflecting a growing interest in well-being and cultural activities. The year 2024 highlights interesting trends, with entertainment and cultural events, water sports, and racket sports taking center stage.
In Helsinki, the top 10 is evenly divided between sports and cultural services, featuring not only sports centers but also places like the Ateneum Art Museum and Korkeasaari Zoo. In Pirkanmaa, a tennis center has attracted attention, while in Central Finland, winter sports and swimming dominate the lists. This diversity reflects the various interests of Finns and their ways of enjoying their leisure time. Let's dive deeper into the most popular usage locations of 2024 and the experiences they offer!
Ticket services are extremely popular, and diverse forms of exercise are trending
As in previous years, ticket services rise to the top of the national list in 2024. Lippupiste and Tiketti compete for the top spots, followed closely by the cinema chain Finnkino and the perennial favorite, the Museum Card.
Water sports are clearly close to the hearts of many Finns. The Mäkelänrinne Swimming and Sports Hall in Helsinki, Vantaa's Flamingo Spa, and Espoo's Leppävaara Swimming Hall are popular water sports locations that have secured top positions. In addition to water sports, racket sports centers surged into the hearts of Finns in 2024, with various racket sports from tennis to badminton and padel trending widely across the country.
The Virike benefit supports an active lifestyle and allows for the exploration of new and interesting forms of exercise, even every day!
Is the Virike benefit a new employment benefit for you? Check the instructions for using the benefit.
Top 10 Virike benefit locations in Finland
- Lippupiste
- Tiketti
- Finnkino
- Museokortti
- Ticketmaster
- UH Mäkelänrinne Swimming and Sports Hall
- Leppävaara Swimming Hall
- Flamingo Spa
- Korkeasaari Zoo
- Levi Ski Resort
Top 10 Virike benefit locations in Helsinki
- UH Mäkelänrinne Swimming and Sports Hall
- Korkeasaari Zoo
- Vuosaari Sports Hall
- Finnkino Tennispalatsi
- Töölö Sports Hall
- Malmi Sports Hall
- Allas Sea Pool
- Ateneum
- Stockmann Keskusta
- Finnkino Itis
Top 10 Virike benefit locations in the Pirkanmaa region
- Tampere Tennis Center
- Kangasala Swimming Hall Kuohu
- Finnkino Plevna
- Vapriikki Museum Center
- Tampere Swimming Center
- Rauhaniemi Public Spa
- Pereensaari Public Sauna
- Tampere Hall Ticket Office
- Tampere Climbing Center
- Kauppi Sports Center
Top 10 Virike benefit locations in Southwest Finland
- Turku City Sports Service Center
- Ulpukka Swimming Center
- Impivaara Tennis Center
- Finnkino Kinopalatsi
- Kilosport
- Ispoisten Beach Sauna
- Bo Arena
- Aura Billiards
- Naantali Spa
- Stockmann Turku
Top 10 Virike benefit locations in Central Finland
- Himos
- AaltoAlvari Water Sports Center
- Go Go Express Keljo
- Hutunki Sports Center
- Finnkino Fantasia
- Peurunka Sports Services
- Buugi Sports and Wellness Center
- Peurunka Spa
- Wellamo Swimming Hall
- Laajis Ski Resort
The Virike benefit is not just a monetary advantage; it also broadly supports the sports and culture sectors. In 2024, the usage of the benefit is divided approximately 75 percent for sports and 25 percent for culture. However, the significance of both sports and culture in the daily lives of Finns is undeniable, and the freedom of choice offered by the Virike benefit cannot be overstated.
Where would you like to use your Virike benefit next? Explore our vast network of locations in the usage location search!